Guest Experience Intelligence: The Neural Rhythm of Luxury

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There is power in installing a Guest Room Management System, with effortless integration into the guest experience, shaping the atmosphere. Paired with the Vitrum Glass Switch Collection, the Smart Hotel experience becomes as stylish as it is intelligent.

Take that vision a step further with GXI: Guest Room Intelligence.

GUEST EXPERIENCE INTELLIGENCE

GXI introduces a new wave of hospitality

The luxury is no longer just tangible, but integrated with neuroscience.

Designed in synergy with VDA’s Etheos platform and Vitrum, GXI connects designbehavior, and wellbeing.

gxi-etheos-mac-768x519

GUEST EXPERIENCE INTELLIGENCE

GXI introduces a new wave of hospitality

The luxury is no longer just tangible, but integrated with neuroscience.

Designed in synergy with VDA’s Etheos platform and Vitrum, GXI connects designbehavior, and wellbeing.

gxi-etheos-mac-768x519

GUEST EXPERIENCE INTELLIGENCE

The Luxury Hotel Experience, Now Measurable

Developed to integrate with Etheos, GXI enables real-time monitoring to form the Guest Experience Score. What was once instinctive is now measurable.

GXI uses metrics including:

BEI

Brain Efficiency Index

Measures how conducive the space is to focus and cognitive ease.

ACI

Ambience Comfort Index

Evaluates sensory harmony—from light temperature to acoustic softness.

SQI

Sleep Quality Index

Monitors rest environments and adjusts conditions for restorative sleep.

VRI

Virus Risk Index

Assesses air quality and environmental health in real time.

We are approved by Top Global Hospitality Brands

Design Intelligence Award

VDA Telkonet has been awarded for excellence in GuestExperience Intelligence (GXI) by DIA, a recognitioncelebrating technological innovation and commitment to apersonalized and intelligent guest experience.

GUEST EXPERIENCE INTELLIGENCE

Simple Interface, Complex Thinking

While GXI does the thinkingVitrum remains the interface.

Made in Italy and refined to reflect the hotel’s brand image, guests see and experience stylish simplicity.

Behind the wall, a neural network is in motion.

No manual required, just a room that feels like home.

GUEST EXPERIENCE INTELLIGENCE

The Future of Hospitality is Self Aware

This is where the future of hospitality is headed: spaces that listenadapt, and evolve.

With Vitrum and GXI, luxury becomes more intelligent— because the most exclusive experiences are not only seen or touched, but human.

Contact us now to make your guest’s experience unique and tailor-made.

Adria is part of the VDA Telkonet Group, a global leader in hospitality innovation.
VDA Telkonet is an Italian company with a global footprint, having transformed over 1 million rooms into smart rooms across more than 9,500 properties in 60 countries. The Group designs and delivers comprehensive Guest Room Management Systems (GRMS) and Energy Management Systems (EMS), covering the full spectrum of hospitality needs, from entry-level to upper-tier properties.